Vibe: Literary Chic | Craft Cocktail Sanctuary | Mid-Market Sophistication

Located in the heart of the SoMa/Financial District border, Novela is a book-themed cocktail bar that celebrates both classic and modern literary heroes. With a stunning interior featuring floor-to-ceiling bookshelves organized by color, leather-bound booths, and a warm, library-like glow, Novela offers a refined yet social environment for after-work drinks, weekend celebrations, and live music.

The Drink Program: Novela is famous for its handcrafted cocktails named after iconic literary characters—think Leopold Bloom, Jay Gatsby, or Jane Eyre. The venue is also a destination for its unique historically traditional punches on tap, served in elegant glassware that elevates the communal drinking experience.

Live Programming: Every Monday, the venue hosts Jazz Nights at Novela, bringing a classic San Francisco rhythm to the start of the week. The space also transforms for major cultural events, such as its popular Super Bowl viewing parties and themed holiday celebrations.

The Atmosphere: The design is a meticulous blend of vintage library and modern lounge. The space features deep mahogany accents, soft lighting, and a massive, colorful book collection that serves as the backdrop for the bar. It is a high-fidelity setting that feels both expansive and intimate.

The Location: Situated at 662 Mission Street, it is a prime gathering spot for the tech and business communities, offering a sophisticated alternative to the standard neighborhood dive.

Visiting Novela

Novela is open Monday through Saturday, catering to both the happy hour crowd and the late-night social scene. While it is a popular spot for walk-ins, the venue also offers reservations for those looking to secure a booth amongst the stacks. It is a premier choice for corporate events and private buyouts, providing a backdrop that is naturally conversation-starting.